Stealing is the future of retail
I stole something from the Apple Store today.
Or rather, it felt a lot like stealing. I walked in, found what I wanted, opened the “Apple Store” app, scanned the barcode, and walked out. It seemed so much like stealing, I felt a little awkward leaving the store. Doesn’t someone want to check my receipt or something? I literally interacted with zero people and the entire process lasted no more than 3 minutes. It was exhilarating.
I’m the kind of guy who buys his toilet paper online. Online shopping offers huge household efficiency over retail, especially for consumables. When I want something right now though, or I’m not sure exactly what I need, there’s nothing better than heading to the nearest store.
But most stores just don’t get it. I don’t want to buy something. I just want to walk in, grab the item, and walk out. Standing in line,...
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